Harley-Davidson
80,000 sq.ft
2014
Revere, MA
The new Boston Harley-Davidson retail space consists
of a 50,000 sf showroom and service center with
an adjacent 25,000 sf long-term motorcycle storage
facility. An extensive programming phase coupled
with feedback from each of the various departments
was necessary to ensure proper adjacencies and
highly efficient circulation. The use of an existing
building with a large CMU demising wall created
several issues with the existing space but allowed
for a unique solution utilizing an interior and exterior
brace frame that would become the major defining
elements of the design. Due to Harley-Davidson’s
push for green design, the entire rooftop is covered
in photovoltaics that also act as rooftop ballasts.